“We are planning to cover more up- and recycling topics in the future and to create an even stronger connection between print and digital media with sewing tutorials, teaching our readers how to upcycle fashion instead of throwing it away.” “Promoting sustainability through our articles is very important to us,” says Voulgaris. Our whole production process – from the initial sketch right through to the sewing of the designs – has always been and will remain made in Germany. The magazine has also recently established a “sustainability section” introducing sustainable fashion labels, manufacturers and personalities who are trying to make the world a better place with clothing, fabrics, fibers or accessories. Crafting magazines are here to stay.'įor Burda Style, cramming pattern sheets into each issue is just the beginning of the fight to get readers to be more sustainable. This is why we have a continued belief in the power of print magazines. Our subscriber numbers for burda style, burda easy and burda knitting are rising. This is a much higher engagement level than other magazine types have. “Our magazines are not only read but also utilised for hours of sewing and knitting, and collected by our readers.

“Moreover, about 30 patterns in a Burda Style issue for €7.90 is a striking deal.“ We have a continued belief in the power of print magazines. “Readers love the inspiration of a composed magazine and appreciate the pattern sheets coming with these magazines,” says Röper. Once the sustainably produced Burda Style hits the shelves it plays a key role in steering people towards slow fashion. “Our whole production process – from the initial sketch right through to the sewing of the designs – has always been and will remain made in Germany.” “We support small ateliers, use European fabrics, and produce our photos locally to keep the travel and shipment activity low,” he says. Burda Style is committed to support the overall shift towards sustainable consumerism.”Īccording to Burda Style Creative Director Anastasios Voulgaris, home sourcing is of paramount importance when the magazine is produced. “Furthermore, all our products are packaged in either cardboard or recycled foil and are produced in Europe.

“We use recycled newspaper for our magazine’s instruction part and the pattern sheets, and our 100 per cent recycled tracing paper has a vegan plant-based wax layer,” explains Henning Röper, CEO of Burda Create! - a unit at Hubert Burda Media tasked with growing and winning new customers.

French burda magazine